Build the Products People Choose in 2026
Calm Tech Launch Program
A 90 day design and marketing program for founders creating human-forward products designed for trust, clarity, and long-term adoption.
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January cohort now open · Limited availability​
The Competitive Advantage Is Human
In 2026, consumers have more choice — and less patience.
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They move away from products that feel overwhelming, confusing, or extractive.
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They stay are drawn to with products that feel calm, clear, and respectful.
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The Calm Tech Launch Program helps you design and launch products that:
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Reduce frustration instead of creating it
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Respect attention instead of competing for it
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Feel familiar, trustworthy, and human
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​This is what human-forward design looks like.
What Makes This Program Different?
Most launch programs focus on speed.
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Most certification programs focus on compliance.
This program focuses on consumer alignment.
We bring together:
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Calm Tech Pre-Certification
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Product refinement and revision cycles
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Positioning, messaging, and go-to-market clarity
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...so your product and your story evolve together.
Who is this program for?
This program is designed for:
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Founders building AI, SaaS, hardware, or consumer products
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Teams preparing for a launch or major evolution
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Companies who want to stay ahead of user expectations, not chase them​
What You’ll Walk Away With
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Calm Tech Pre-Certification status
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A clearer, calmer product experience
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A confident positioning and launch narrative
A roadmap for long-term trust and adoption​​
Not louder.​ Not faster.​ Better.
Led by the Calm Tech Institute
The program is led by internationally recognized designer and Calm Tech Institute founder Amber Case, and the team of designers and advisors at CTI.
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January Cohort
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Limited to 10 companies
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Enrollment closes mid-January
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Founding cohort pricing available with deposit
Build for humans first.
Stay ahead in 2026.