Build the Products People Choose in 2026
Calm Tech Launch Program
A 90 day design and marketing program for founders creating human-forward products designed for trust, clarity, and long-term adoption.
January cohort now open · Limited availability
The Competitive Advantage Is Human
In 2026, consumers have more choice — and less patience.
They move away from products that feel overwhelming, confusing, or extractive.
They stay are drawn to with products that feel calm, clear, and respectful.
The Calm Tech Launch Program helps you design and launch products that:
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Reduce frustration instead of creating it
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Respect attention instead of competing for it
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Feel familiar, trustworthy, and human
This is what human-forward design looks like.
What Makes This Program Different?
Most launch programs focus on speed.
Most certification programs focus on compliance.
This program focuses on consumer alignment.
We bring together:
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Calm Tech Pre-Certification
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Product refinement and revision cycles
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Positioning, messaging, and go-to-market clarity
...so your product and your story evolve together.
Who is this program for?
This program is designed for:
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Founders building AI, SaaS, hardware, or consumer products
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Teams preparing for a launch or major evolution
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Companies who want to stay ahead of user expectations, not chase them
What You’ll Walk Away With
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Calm Tech Pre-Certification status
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A clearer, calmer product experience
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A confident positioning and launch narrative
A roadmap for long-term trust and adoption
Not louder. Not faster. Better.
Led by the Calm Tech Institute
The program is led by internationally recognized designer and Calm Tech Institute founder Amber Case, and the team of designers and advisors at CTI.
March Cohort
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Limited to 10 companies
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Enrollment closes in Februrary
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Founding cohort pricing available with deposit
Build for humans first.
Stay ahead in 2026.