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Calm Technology is a process for designing technology that works with human attention, instead of against it.

They delight users and have special appeal to conscious consumers.

Our Principles of Calm Technology

I. Technology should require the smallest possible amount of attention

II. Technology should inform and create calm

III. Technology should make use of the periphery

IV. Technology should amplify the best of technology and the best of humanity

V. Technology can communicate, but doesn’t need to speak

VI. Technology should work even when it fails

VII. The right amount of technology is the minimum needed to solve the problem

VIII. Technology should respect social norms


Calm Technology: Principles and Patterns for Non-Intrusive Design

2015, O'Reilly Books

Author Amber Case expands on ideas first introduced by researchers at Xerox PARC in 1995 with a series of principles, patterns and examples of how they apply to our current technology landscape, especially the Internet of Things.
This book is ideal for UX and product designers, managers, creative directors, developers, and anyone that cares about making products that exist alongside humans in a state of harmony.


Designer and researcher Amber Case learned about a set of small papers about Calm Tech while writing her thesis on smartphones in 2007. Starting in 2010, she expanded on the papers by creating the Principles of Calm Technology, and in 2015, an influential book called Calm Technology: Principles and Patterns for Non-Intrusive Design.


Now, the concept of Calm Technology and Case's principles for Calm Product Design have been widely adopted by companies all over the world, including Microsoft, Samsung, Google, Virgin Global and AirBNB. Calm Technology also inspired Kyoto-based startup Mui Lab.

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